We talk often about the importance of backing up data, and it is gratifying to see that the message is getting through. More often than not, organisations we encounter have a growing awareness of the value of data. Business leaders are more aware of the risk involved in losing access to data, even for a short while. With seemingly perfect timing, a wealth of cloud services emerged to make life easier. After all, when you’re using an app and click save, someone, somewhere, is protecting that data, right?